About Blue Cottage
Blue Cottage was founded by Jerrold Poh, an experienced tech worker who's spent the last 20+ years in engineering, product, and leadership roles - including time as a founder, and as an engineering leader reporting directly to CEOs.
Before restarting Blue Cottage again in 2026, he ran a mobile app consultancy which delivered and maintained just under a dozen native mobile apps across iOS and Android - as well as started two startups. He also worked at Urban (now Apartments.com.au) in product and engineering management (building both the Mobile app and the engineering function in the business) and also spent time at Xero leading large cross functional engineering teams and delivering enterprise projects at scale.
That mix of experience shapes how he advises clients - on what technical debt is worth fixing, where AI is genuinely useful versus hype, and what it takes to get a product from MVP to something built to last.
From people I've worked with
"Jerrold is one of those people you can give important, complex work to and know it will be handled well. He combines deep technical capability with strong judgement, follows through on what he commits to, and is equally comfortable in the detail or working with senior executives. I trusted him with work that mattered most, and I’d happily do so again."
Moritz Terlau
Previous Manager at Xero
"Jerrold was our first engineering management hire at Urban and helped define our engineering operating model, recruited most of our team (onshore/offshore hybrid) and implemented agile while he was working with us. He is very strong technically and was an excellent creative problem solver.
I learnt a lot from Jerrold while working with him and would emphatically hire him again if the opportunity arose. I would highly recommend him to anyone looking for a capable, analytical engineering manager that has a strong understanding of product and growth."
Mike Bird
CEO of Apartments.com.au
Contact us
Have a project in mind - or need someone senior to help steer your tech decisions? Let us know and we'll be in touch.
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What happens next?
We'll read your message in the next few days
We schedule a 30 min intro call, no strings attached
We'll send a proposal and any NDAs as required
If we're the right fit for each other, we can get started
Prefer email? Reach us at
contact@bluecottagesoftware.com