Blue Cottage were approached by One Small Step, to create a glass visualiser app for one of their clients – Viridian (a leading glass manufacturer).
What was proposed was an iPad app, in which the Viridian sales team could use to demo glass samples to customers in a variety of environments and configurations. This would be a huge step in their existing process, which previously involved carrying physical glass samples in a suitcase, and asking their customers to imagine those samples in different environments.
One of the key features of the app was to simulate glass. This was achieved by using a real time 3D engine, which would render both the glass and surrounding environments in photo realistic quality.
The sales person could then change different aspects of the glass such as texture, thickness and tint – and then place that glass in a number of locations, e.g. a bathroom, an office building, or even using the iPad’s camera for a real time representation. They could also manipulate the lighting type in the 3D environment, changing it’s direct, tint, and also intensity.
This provided a much better demonstration of the different types of glass Viridian had on offer, and made the sales process significantly more effective and engaging for their customers.
With Viridian being a glass company, Blue Cottage took that metaphor heavily into their app design. Using translucent layers (which married nicely with iOS 7’s “frosted glass” design language), an app was created which not only matched the metaphor of the company’s primary product offering, but made an app which fits amazingly well in the iOS landscape.